Regional Marketing Manager is responsible for understanding the regional market landscape, including marketing trends and local competition to provide feedback/collaborate with other Marketing Managers for optimization of marketing strategies for each region.
Key Responsibilities:
· Plan and execute regional marketing strategies across multiple channels including digital, print, email, event and social media; driving retail foot traffic and direct to consumer leads.
· Use advertising data, marketing research and competitor analysis to find the right media mix and investment on a per market basis.
· Establish relationships with regional sales teams and provide timely sales enablement resources to support the business.
· Establish and actively manage baseline reports that monitor performance of marketing initiatives and campaigns in order to recommend actionable and strategic improvements.
· Daily, weekly, and monthly analysis of key performance metrics to identify opportunities for growth and efficiency across all marketing and digital channels.
· Analyze PPC and SEO metrics, including organic/paid traffic and keyword performance, to identify opportunities for growth.
· Assist with return on investment (ROI) analysis to support strategic planning, vendor performance, and budget planning.
· Contribute test ideas, execute test strategies, analyze test data and document test results.
· Ability to explain and present data and technical concepts in easy-to-understand ways with excellent written, oral and illustrative skills.
What We’re Looking For:
· Exceptional proficiency with Microsoft Excel is required.
· Excellent quantitative and analytical skills including a basic understanding of key marketing metrics such as CPM, CTR, CVR, and CPL.
· Understanding of paid search, email, social, and other forms of online advertising.
· Experience with website analysis using a variety of analytics tools including Google Analytics.
· High intellectual curiosity and ability to think creatively, and identify and resolve problems.
· High levels of integrity, autonomy, and self-motivation.
· Excellent organizational and time management skills.
· Highly motivated individual with 1-5 years of experience.
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